Producing designs under the leadership of Sanaul Haque Babul

AB Fashion Maker: Artistry from Tradition, Innovation for the Future

Bengali fashion firm setting prevailing trends in the growing Asian economy

© 2016 R Mena / Jav Zamor

There are two things we can count on being infinite: the expansive vastness of the universe, and fashion’s capacity to be eternally mutable. Fashion is perhaps the single greatest expression of human nonconformity, artistry, ingenuity, and continuous desire for improvement of any of the major global industries. Forms and colours change with every passing year, designs morph with each generation, and fabrics and materials are swapped out and blended with each technological advance. Fashion, more than just an industry, is a living, breathing organism, a creature in perpetual evolution.

In this complex and demanding market, to create quality products requires an uncanny eye for detail, an absolute commitment to excellence, and a flair for innovation that, in the end, happens to be the key element in achieving “trendsetting” status—the “Holy Grail” for fashion designers.

One of the select few designers that has been able to become a trendsetter in the fashion world is AB Fashion Maker, from Bangladesh. This company has managed to understand and cater to the necessity of a originally designed fashion for the Bangladesh market. Styles and designs that match the appetites of the growing economy that this asian country bolsters.

AB Fashion Maker, which was founded by the eminent designer Sanaul Haque Babul in 2000, has defined itself as the “new trendsetter” in Bangladesh. By producing original designs that mix western and traditional styles, this fashion company has achieved national and international recognition for the quality of its fabrics, the excellence of its designs, and the ingenuity behind its characteristic style.

A Beacon of Excellence from Bangladesh’s Fashion Market

© 2016 R Mena / Jav Zamor

AB Fashion house has earned some of the most prestigious awards in the industry, including the Pakhkhik Anonna Award at The Daily Star Eid Fashion Competition and The Daily Vorer Kagoj Award.

The designer draws inspiration from an array of sources, ranging from the landscape, nature, and heritage of Bangladesh, to traditional Bengali styles and modern trends, thus creating unique masterpieces that revel in the past while hinting at the future. This fusion of traditional Bangladeshi style and contemporary western fashion has created a new standard for fashion in the country, a uniquely national style that has made AB Fashion Maker one of the most respected designers in this growing Asian economy.

The six designers, eighty-five permanent staff members, and more than five-hundred production workers are the spark of creativity that pushes the boundaries of Bengali fashion excellence, all under the guidance and leadership of Mr. Sanaul Haque Babul, the chief designer of the firm.

For its commitment to producing quality designs based on tradition while ready for the future, for its artistic approach to one of the most creatively demanding fields of work, and for using innovation to become a beacon for the Bengali fashion industry, Business Initiative Directions wishes to recognize AB Fashion Maker with the 2016 BID International Quality Award in recognition of its relentless pursuit of excellence.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.