The Quality Series


Internet marketing masters bring expertise and leading technology to clients wishing to reach out to a growing base of web users in Morocco and abroad

© 2016 R. Ulmena / D. Vega

Morocco, a located on the very northeastern corner of the continent of Africa, has captured the global imagination. Depicted in film, television, and literature, Morocco has been cast as an exotic, romantic place, with vast deserts interrupted by picturesque cities of white, and traveling caravans of traders. It is increasingly popular as a tourism destination, for its distinct culture, its plentiful coastlines on both the Atlantic and Mediterranean seas, and its high interior mountains, which are perfect for skiing. But today, this country of over 33.8 million is more than just a postcard: it’s an essential economy in the global marketplace, and an important player in worldwide trade and commerce.

Morocco’s economy is among the biggest in Africa—it is currently ranked 5th in the continent by the World Economic Forum, but most importantly, it is Africa’s most competitive economy. Competitiveness, as measured by the WEF Global Competitiveness Index, is an indicator of how well-positioned national economies are in the new era of lower-growth and higher unemployment. Through a combination of smart policy-making, strong governmental and financial institutions, and high levels of innovation and business activity, a country’s competitiveness rating goes up.

In addition to its economic bedrocks of agriculture, mining, and tourism, an important new avenue for commerce and competitive business practices in Morocco is its growing internet presence. Today, there are roughly 16.3 million internet users in the country, and the vast majority of them use the internet to search for information and make buying decisions. There are also 7.4 million mobile internet users, who use the web to get around, make decisions, and share with friends and family on social networks each and every day. This presents an enormous opportunity for businesses to get attention and drive sales on the web, but it is also a very challenging field to master. That is why Adwize, Morocco’s very own internet marketing specialist, is such an important company to the country’s economic future.

Building Businesses on the Web Through Expertise and Technology

© 2016 R. Ulmena / D. Vega

Adwize specializes in the highly important fields of internet marketing and brand building, which are increasingly essential to companies wishing to capture businesses from both domestically and abroad. Some of its service include Search Engine Optimization (SEO), page ranking increases, highly targeted internet advertising, social media marketing, and more. With the growing adoption rates of internet portals in the country, and the massive numbers of tourists who are planning their vacations to Morocco with the use of the internet, establishing a high-quality web presence is essential to capturing market share in the modern age.

Not only does Adwize help its clients establish an online marketing presence, but it has the sophisticated tools and expertise to help its clients refine and improve online marketing efforts the company has already undertaken. By gathering data, and defining key metrics for performance, Adwize can quickly determine which online marketing techniques are returning results and driving engagement, and which are going unseen or are failing to directly affect sales. This can save clients headache, money, and wasted time by targeting online marketing efforts to the most effective channels and to the correct demographics.

Whether its optimization of websites for search engines, increasing page rankings, establishing effective social media and content marketing, or targeting ads, Adwize is equipped to help its clients rise to the top in the new, internet-driven age. This is why, for its expertise, innovation, and high quality services, Adwize has been selected to receive the BID International Quality Award, one of the world’s highest recognitions of organizational quality and excellence.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.