The Quality Series presents:

Afrique Leadership Magazine

French language business publication focuses on dynamic Central Africa

© 2016 Ramen / Jave Zam

Cameroon, located on the west coast of central Africa, is the fifteenth largest economy in Africa (out of 51 countries ranked by the IMF) and the seventeenth most populous, with an estimated 23 million inhabitants. It’s a major player in the power politics of its region, and one of the biggest French speaking countries in Africa as well.

Cameroon is known for its stunning diversity. Its ethnic and cultural diversity have the side effect of producing a dizzying number of spoken languages—over 200 distinct linguistic groups are represented within Cameroon (thought he lingua franca of the country is French)—and its natural beauty encompasses rivers, oceans, deserts, mountains, tropical forests, and more. As Africa’s international profile grows, it will continue to attract more visitors, both for business and tourism, and Cameroon is no exception. The country’s main cities Yaoundé, the centrally located political capital, and Douala, the coastal port city that is Cameroon’s largest in terms of population, are becoming world cities and major centers of attention on their own.

Shining a light on the economics of Cameroon and its neighboring countries of the CEMAC region (Cameroon, Central African Republic, Chad, Republic of the Congo, Equatorial Guinea, and Gabon) is Afrique Leadership Magazine, the first business magazine printed in French about Central Africa. Published by Africa Leadership Press Group, the publication’s editorial aim is to provide accurate, pertinent, and up-to-date information in stories that can be easily digested by the most credentialed university economist and the most casual day-trading hobbyist alike. The magazine follows in the tradition of popular science magazines that take complicated subjects, deconstruct them, and make them accessible to the layman in a way that builds on their knowledge and understanding of the world at large.

Based in Yaoundé, the capital city of Cameroon, Afrique Leadership Magazine market is mainly that of French-speaking sub-Saharan Africa, and French-speaking European countries like France and Belgium, making it essential reading for both business people in Africa and investors in Europe looking to break into an emerging market. The magazine was recognized as the best selling business newspaper in the CEMAC region in 2012, 2013, and 2014, so sales have been strong alongside its growth as an important voice in shaping policy and opinion.

© 2016 Ramen / Jave Zam

The team behind Afrique Leadership Magazine also host leadership events and conferences that attract important leaders in the region, providing excellent opportunities for networking, learning, and the sharing of best practices. The company is also planning to take its unique editorial voice to medium of television in the near future.

For Afrique Leadership Magazine, Quality is a multidimensional topic that has different applications. The Editorial staff are of course concerned with quality of the writing and reporting in the magazine. If the magazine is serving up the kinds of stories that deliver for its readers, it has quality. To the publishers, quality means serving the advertisers, the main source of revenue for the magazine. Targeting highly influential readers (economists, businesspeople, and investors) means that advertisers can expect results from establishing continuity with these kinds of readers, and get a healthy ROI. For the management team, Quality means operating efficiently, in both costs and time.

Afrique Leadership Magazine is the kind of publication that is poised for tremendous growth if it maintains its focus on incremental and constant improvement, learning, and serving its readers. Readership will only grow alongside the economies of the CEMAC zone, and providing up-to-date, accurate information while shining a light on the stories that matter will make Afrique Leadership Magazine a central figure in the development of Cameroon and its neighbors.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.