Aluminum is a popular material for windows, doors, and railings
Aluinox, a Cape Verdean company which manufactures aluminum products, has designed and installed projects throughout the island nation. Aluinox products can be found gracing the exteriors and interiors of some of the finest homes in Cape Verde, and their customers appreciate the quality, attention to detail, and customer service that Aluinox offers. Cape Verde may be unfamiliar to many people, but one genial and talented native of the islands made a worldwide impact on the music world from the time she began recording in 1988 until her retirement some twenty years later.
Cesária Évora, the “Barefoot Diva” from Cape Verde, won a Grammy Award and was nominated for several others, two Les Victoires de la Musique Awards, the KORA All African Music Award in three categories, the Cultural Merit Order in Brazil, and the Legion of Honor in France. She gave hundreds of concerts around the world to sold out houses. Not bad for a woman who did not leave her native islands until she was in her 40’s and sang a form a music, morna, virtually unknown outside the Portuguese speaking world and originating in the tiny archipelago off of west Africa where she was born.
It would be fair to say that morna is a form of the blues, with lyrics that talk of separation, sadness, homesickness, love gone wrong, and played mostly acoustic instrumentation. Like the blues in the United States, morna came from the descendants of slaves. Cesária sung other forms of music, to be sure, but she will be forever known for her sultry, soulful interpretations of morna.
A Late Start, a Remarkable Career
Cesária sang in concerts all over the world; her single "Sodade" was the first hit for a non-French song in France, and came when she was 47 years old. She continued to sing songs of melancholy and nostalgia, many about her home. In spite of the international stardom that she eventually reached, she said that she most appreciated Cape Verde for its simple charms. In an interview with NPR’s Melissa Block she stated "You won't see gold or diamonds or anything like that. But you will see the pure, tropical beauty: wonderful weather, gorgeous beaches, and just wonderful and warm people. Most of the Cape Verdeans are not actually in Cape Verde. People go out to look for a better life. But they are always longing to go home.
Cesária’s early life wasn’t easy, as she spent a good part of her childhood in an orphanage and eventually found work singing in bars at the age of 16. She was popular enough to make a living singing for tourists and on the radio, but she did not leave her native islands until a fellow Cape Verdean singer invited her to perform with him in Portugal. There, she came to the attention of a record producer and landed a recording session in Paris. From the release of her first album, she was a success. She started by giving concerts in Portugal and France, where Véronique Mortaigne wrote in Le Monde that “Cesária Evora, a lively fifty-year-old, sings morna with mischievous devotion... (she) belongs to the world nobility of bar singers.” Her fame grew steadily until she reached superstardom in her 50’s.
The Barefoot Diva toured almost continuously from 1992 until 2007 when health issues forced her to reduce her schedule and she retired in 2011. By that time, she had sung on all five continents in more than 100 countries in front of millions of fans. She used her fame and success to raise funds, along with other artists, for the UN World Food Programme, for which Cesária was the Ambassador from 2003.
Cape Verde is a tropical paradise with crystal clear waters and has been a popular tourist destination for years. It’s tranquil pace of life and it’s warm, inviting people attract visitors from all over the globe. The atmosphere is very similar to the Caribbean, but at a more affordable price. However, few people realize that Cabo Verde is also becoming a destination for investment.
According to the U.S. State Department, “the government of Cape Verde looks to private investment as the engine for the country's future economic growth, with a focus on export-oriented industries, tourism, transportation services, and attraction of foreign investment. Significant effort has been made over the past ten years to promote a market-oriented economic model.” For instance, in December 2009, Cape Verde became the first Millennium Challenge Corporation partner country to be selected as eligible for a second Compact after consistently displaying good economic and political governance. Since 2005, Cape Verde has followed a comprehensive plan to transform its economy to sustainable, private-sector led growth.
Quality in Design, Manufacture and Installation of Aluminum
One successful example of Cape Verdean private enterprise is Auinox, a company which offers a variety of aluminum building products for doors and windows, rails, and dividers. The company is based in São Vicente, provides services throughout the island nation, and offers free quotes for projects.
Aluminum is a building material particularly well suited to the environment of Cape Verde. It is light, strong, durable, economical, and resistant to the corrosive effects of salt air. Not only that, but because aluminum is easy to work, the design capabilities are almost limitless. Aluminum from Aluinox has other applications, such as food packaging and medicine, where its resistance to the passage of oxygen, light and moisture is particularly valuable.
Aluinox has grown by applying initiatives designed to exceed client expectations. By manufacturing their own products, Aluinox is able to control quality, delivery and price and customize their work to meet the needs of their customers, which include private individuals, businesses and government entities. The company has dedicated significant resources in continual improvement of technology, active learning in human resources, and attention to best practices in corporate governance. Aluinox is a great example of how small companies in small markets can apply international standards to improve quality in all of their processes. And beginning this year, the company is proud to accept payment with new banknotes, some of which feature the beloved Cesária Évora.
Because of its commitment to continuous quality improvement, Aluinox has been selected to receive the BID World Quality Commitment Award for 2015 at the convention in Paris.
ABOUT BID AND THE WORLD QUALITY COMMITMENT AWARD:
BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries.
The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level.
Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.