Following in the steps of the fabled Silk Road Caravans

Elmehad International: Trading high quality goods in and out of the Sudan

A trading company committed to dealing in only the finest products

© 2016 Javi Zam / Raoul M.

Not all countries can produce all the goods that they need. This simple fact is the basis of international commerce, one of the oldest activities in the history of humanity, and one of the most reliable sources of prosperity and employment for the countries that take part.

This fact is particularly true for African countries. The people living along the river Nile have been trading goods for millennia. Since the rise of Egypt, and all the way through the zenith of the Ottoman Empire, the lands composed by the modern Sudan, Egypt, Eritrea, and Ethiopia have been home to some of the most successful trading empires in history.

It is in Sudan that a company has adopted this legacy of trading with a determination and a desire for excellence that is, at the very least, commendable. We are talking about Elmehad International CO. LTD., an import and export firm that’s been bringing high quality goods to Sudan since 1992.

Elmehad International is a true heir to the caravans that ran the fabled Silk Road. It works in both the import and export of goods to and from Sudan, creating job opportunities and business opportunities inside and outside this historic country.

The company currently trades tires, soft beverages, snacks, and tissue paper. A broad repertoire that is designed to increase profitability while at the same time securing the investment and fulfilling the needs of the market.

A caravan of treasures

© 2016 Javi Zam / Raoul M.

For the soft drinks, the company imports three brands: Rani, Vimto and Barbican. These beverages are complemented by four different snack variations: XL Potato Chips, Xtreme Chips, Amigo Tortilla Chips, and Raja Potato Crunchies.

Alongside with the beverages, Elmehad International imports and distributes tires from Dunlop, Yokohama, Nexen, and Solideal. Finally, this import and export firm also trades in soft facial tissues from the brand Alokozay.

On the other side of the spectrum, Elmehad International exports different kinds of fruits and cotton from Sudan to the rest of the world. This duality of purpose, and their dedication to quality, has set Elmehad International CO. LTD apart from the rest of the traders in the region, granting them a privileged position as an exemplary company.

For these reasons, Business Initiative Directions has decided to award Elmehad International CO. LTD with the 2016 BID Quality Award in recognition of its commitment to excellence, its compliance with regulations and international standards, and its dedication to offering the best possible products to the people of Sudan, thus adhering to the ideals of the Total Quality Management.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.