Empresa Nacional de Diamantes E.P. (Endiama, E.P.) from Angola, the 7th largest diamond producer, is responsible for 5% of the entire world’s supply of the precious gem

B.I.D. Quality Award Winner Endiama is Angola’s Shining Diamond

Endiama produced 8.32 million carats of diamonds in 2011, representing 1.16 billion USD in revenue, and is well positioned to capture opportunities presented by booming demand from China and India

The National Diamond Company of Angola ENDIAMA EP, was honored recently with the International Award BID 2012, in the category management model QC 100 Total Quality in Frankfurt 2012. Endiama E.P., from Angola (Empresa Nacional de Diamantes E.P.) is the national diamond state-run company with exclusive concessionary of mining rights in the domain of diamonds. Diamonds are found all over the globe, however the majority, approximately 65%, are found in Africa, creating a major industry that employs more than 38,000 people in southern Africa alone. It is said that approximately 10 million people all over the world are directly or indirectly supported by the diamond industry. Angola is the 7th largest diamond producer, accounting for 5% of the world’s supply. The country’s precious gems are particularly coveted for their quality in terms of size and clarity. For this reason mining contributes a significant portion to the Angolan economy, when combined with revenue from oil production, diamonds and oil make up 60% of the country’s economy. Endiama produced 8.32 million carats of diamonds in 2011, representing 1.16 billion USD in revenue.

The U.S. is currently the largest buyer of diamonds at 36%, with China at 12% and India at 11%. The rising demand coming from the booming economies of China and India will no doubt drive up the price of diamonds, signaling an opportunity of Endiama. “Amid uncertainty in Europe and the U.S., we expect China to continue to support Angolan diamond sales...Angola is also “stocking up” on diamonds to support prices” said Antonio Jose Freitas, spokesman for Endiama.

The company is a leader in the industry, not only in terms of production, but also in the campaign to reform the way in which diamonds are produced so as to eradicate ”conflict diamonds” and to increase sustainability. Angola has been named an indispensable partner by the President of the Kimberley Process, the joint government, industry, and civil society initiative aimed at stopping the flow of rough diamonds used by rebel movements to finance wars.

Because of the example it sets among its peers in the diamond industry as well as its commitment to quality, Endiama has been awarded by B.I.D. three times.

B.I.D. was founded in 1986 by Jose E. Prieto, the creator of the QC100 TQM (Total Quality Management). The QC100 TQM model is the result of many years of dedication of professionals including engineers, physicists, mathematicians, economists, sociologists and journalists, and specialists in business management, who have worked toward defining the philosophy and the modern concept of quality. The primary objective of B.I.D. is to amplify the ten areas that contribute to quality management success: Excellence, Innovation, Customer Satisfaction, Technology, Leadership, Strategic Planning, Business Results. The B.I.D. Award and QC100 TQM enable business people to consolidate and strengthen their position as a global company.