The Quality Series

EURL FAYALIFT, Algeria’s Lift Machine Superstars

Sole distributor of JLG Products in Algeria provides the best in service and quality

© 2016 DaVeg / Jav Zamo

In 2014, the Algerian economy (GDP) expanded at a rate of 4%, and GDP growth is currently expected to meet or exceed that mark for both 2015 and 2016 as the numbers roll in. This would be, if expectations are met, among the most consistent growth rates over this period. Even more striking is that Algeria has outpaced global economic growth each year since 2011.

Experts point to a variety of factors when it comes to Algeria’s envious economic performance. Crude oil has long been Algeria’s main export, but the country's economic growth in recent years is thanks to performance outside of the hydrocarbons sector. Algeria’s economy is one that is diversifying, and this expansion both laterally and vertically means that there is a lot of activity on the ground to thank for this expansion.

Food processing, agriculture, public construction works, and mineral mining and processing are all growth industries in Algeria. New factories, processing plants, bridges, hotels, and mines are being built all the time, and with all this construction underway, a large amount of machinery is needed to get this work done. And once the facilities are completed, reaching the high, out of the way places—such as the roofs and ceilings of warehouses, the undersides of bridges, and the tops of high walls—requires specialized equipment to move materials or technicians to where regular maintenance is required.

When it comes to getting people or things to high places, machines such as lifts, cranes, and telescopic handlers come into play. The company that is most closely associated with this class of products is JLG, the world leader in what it calls “access equipment”: machines created to gain access to those difficult-to-reach places. Based in the United States, where it is the market leader, JLG has been designing and building world-class access machines since 1969.

Eurl Fayalift (stylized by the company as EURL FAYALIFT) is the sole distrubitor of JLG products in Algeria. JLG chooses its distribution partners very carefully, and in the growing and important Algerian market, only Fayalift was the natural choice. Fayalift is committed to upholding the ideals of fair value, excellent service, integrity, and world-class maintenance for its slate of world-class products. Fayalift even can boast being TRACE certified, which requires in-depth background checks from an international body. This dedication to integrity is an important step towards building a truly free and open business environment. Fayalift upholds the values of fairness and transparency in every area of operation.

© 2016 DaVeg / Jav Zamo

Fayalift is based in Mohammadia suburb of Algiers, Algeria’s coastal capital. Algiers is the center of industry in Algeria, and its busy port, air, construction, and fabrication sectors mean that Fayalift’s products are always in high demand. The company was founded by Managing Director Mr. Yassim Outemzabet, 8 years ago, when he was only 24 years old. Over the years, the company has grown and grown. Today, the company's clients include many of the largest and most important construction and maintenance companies in the country, including ENGTP, Orascom, and many more. 

Fayalift’s products include two kinds of Aerial Work Platforms (AWPs): the scissor operated variety, for going up and down, and the boom operated variety, perfect for more obtuse angles of lift. These are perfect for getting technicians and workers to where they need to be. For moving loads of materials to places that a normal forklift would be unable to reach, telescopic handlers (often shortened to telehandlers in the industry) are the go-to devices. Telehandlers are widely used in both agriculture and industry, and make work faster, easier, and more efficient. These powered vehicles feature non-marking tires, counterweights, and can be fitted with a number of attachments for moving different kinds of materials. All of JLG’s access equipment products are the most reliable, most energy efficient, smoothest, safest, and quietest in the entire world, making Fayalift the go-to source for anyone serious about their work.

Along with their helpful and responsive sales staff, which assists clients in choosing the perfect piece of equipment to meet their needs, Fayalift provides after-sales service and maintenance on all sold equipment, ensuring that clients get the most out of their investments in JLG Equipment. Fayalift knows that its customers rely on their products to perform their work, so the company provides emergency and sudden response at no extra cost, starting work or providing needed parts within 24 hours every time.

Fayalift is playing an important role in the economic growth of its nation. Without high quality industrial equipment, the building, fabrication, maintenance, and construction that makes Algeria’s economy go would not be possible. Even better, EURL Faylalift's dedication to fairness and transparecy is reflected by its TRACE certification. The company takes pride in its work, choosing quality in all sales, service, and delivery operations. For its immense quality, its continuous improvement, and its customer-centered service standards, Fayalift has been selected by Business Initiative Directions for consideration of the 2016 BID Quality Award, one of the most prestigious international awards for organizational excellence.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.