Excellence in Action

HendorEst OÜ, Estonia’s Leader in Industrial Adhesives

In the ancient city of Tallinn, unrivaled service, the best products, and expert technical consulting takes company to the front of the pack

© 2016 Dav Idega / R. Men

In the Baltics region of northern Europe, Estonia is a country consisting of both a mainland and a collection of 2,222 islands lying off of its coast in the Baltic sea. With an estimated population of 1,315,944 in 2016, Estonia is relatively small for a European country, but it is widely recognized for its unique culture, made up of a blend of Nordic and Western European influences and some uniquely Estonian aspects. The national culture emphasizes music and song, liberty, freedom, and its highly-prized free education system, all of which combine to create a very specific cultural outlook.

Perhaps more than any other expression of Estonia’s unique culture is the effect that it has on the country’s economy, considered one of the “Baltic Tigers” along with Lithuania and Latvia due to its impressive growth since the 1990’s. Estonian business-people are known for their no-nonsense attitudes, dispensing with small-talk in favor of getting straight to business and always being punctual for meetings. Entrepreneurship and having competing levels of quality with companies from bigger countries are highly-valued concepts, and as such the country has excelled in such sectors as telecommunications, textiles, chemical products, banking, and shipbuilding.

Much of the country’s economic vitality is derived from the activity and trade of those working in the country’s main economic hub of Tallinn, Estonia’s capital and largest city. The city, officially founded in 1248 under the name Reval, has been home to human settlement for 5,000 years, making it one of the oldest capitals in Europe. Due to its strategic location, the city became a trade hub, especially growing in importance during the 14th-16th centuries. Today, it is home to about a third of the population of Estonia, and an even higher percentage of its total economic output. Situated on the northern coast of the country on the Gulf of Finland, the city still retains its beautiful walled and cobblestoned old town, a well-preserved medieval city and a designated UNESCO World Heritage Site which continues to draw tourism and cultural attention to this day.

© 2016 Dav Idega / R. Men

But Tallinn has grown greatly beyond its original walls, and it is now an important global city, known around the world for its startup culture and technological expertise, a combination that has some dubbing it the “Silicon Valley of Europe.” Tallinn is also home to the NATO Cooperative Cyber Defense Centre of Excellence, an international organization dedicated to improving cyber security capabilities across the North Atlantic Treaty Organization, of which Estonia is an important member. Estonia’s new found significance can be traced to how it, in both its government and its privately run businesses, is reaching out to international partners, establishing new lines of communication and cooperation, increasing prosperity and Quality for all. One Tallinn-based such company forming the perfect example of how international partnerships can form viable and sustainable business ventures is HendorEst OÜ. HendorEst OÜ has been a leader in the marketing and distribution of industrial products for 10 years, with a focus on sales of Henkel industrial adhesives. Henkel, a 140 year-old multinational company based in Düsseldorf, Germany, with €18.5 billion in annual sales, produces adhesive products such as Loctite and Unibond that are prized around the globe for their quality and unrivaled effectiveness. The products that it produces are used widely varying applications, such as bookbinding, bonding chips to circuit boards, lamination, sealing cases and cartons, and much more. HendorEst OÜ has taken its partnership with the German firm and provided an indispensable service for the industrial sector in Estonia.

Founded in 2006, the company grew from a one-man operation to what it is today based on a simple dedication to absolute customer satisfaction. Now an official Henkel franchisee, HendorEst OÜ is the only company in the Estonian adhesive industry that provides technical support and consulting on the products that it provides, all at no additional charge. With this superior level of attention and support, it has gained the trust of its clients. In addition to its work with Henkel Adhesive, the company also sells abrasives made by German company Awuko, which accounts for about 5% of its business.

For its expert professional guidance and consulting, the impeccable quality of its products, its lightning fast service, and its growth over the past decade, HendorEst OÜ has been selected as a recipient of the 2016 BID International Quality Award, one of the highest honors for organizational quality and excellence on the planet.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.