© 2015 Raul M. / Javier Zam
Instituto Uneweb de Nuevas Tecnologías (Uneweb) in Caracas, Venezuela trains students to become IT professionals in Web Integration, Open Source Web Design and Programming, 2D and 3D Digital Design, Web Marketing and Mobile Applications. The Uneweb Institute is registered with the Ministry of Education, and has been selected to receive the BID Quality Crown Award for 2015.
Uneweb is not just a top flight academic institution. It also puts learning into practice every day and offers solid, real world strategies for success in the IT world. The BID Committee was impressed by the wealth of information it makes available to students and the general public on its website, and noted the following article as an example (translation from Spanish to English by ImarPress):
11 Ways to Get Users to Share Your Content
Disseminating content today can be a difficult task for many brands. One might think that social networks offer numerous opportunities to open channels of communication with their audience and this is true. However, the effort involved in making yourself heard with so many competing voices can be counterproductive because finding your target audience, attracting their attention and convincing them to respond can feel like "mission impossible."
However, sometimes online content appears that unwittingly (or not) goes viral and races through the internet like wildfire, receiving millions of hits and significantly strengthening a brand. The trouble is that there is no perfect formula to get content to go viral. The only real solution is to try to connect to a select group of people so effectively that they want to share your content and therefore your brand. What follows are 11 effective ways to achieve this:
1. Create good content
This is the first step in getting users to forward your message to others. If you create content that is of interest to the public and which has value and usefulness to consumers and the people they know, you increase the probability that they will share it. People only share those things that they think will benefit and/or entertain their contacts.
2. Include users in your content
Mentioning consumers makes them feel valued as part of a community and a project; they become reluctant to delete its contents and may even get around to reading it. Making your audience part of your tags, posts or comments on social networks can be a starting point from which to attract your target audience’s attention.
3. Offer them exclusive benefits
Marketing technologies offer programs to detect and measure data regarding who is sharing your content. Invest in them and offer benefits to those people who share your content, rewarding their efforts as a way of thanks.
4. Make users proud to be associated with your brand
Encourage the audience to share their experiences, abilities or achievements related to your brand which make them feel valued and heard. Consumers will be more apt to share those things that make them feel proud and, as a consequence, will spread awareness of your brand.
5. Use marketing techniques that engage users
Consumers typically buy once and never come back to your website. To avoid this, use email marketing strategies or advertising remarketing as a way to attract users back to your site. Adding social network buttons and hotlinks in the content are also good ideas to simplify the user experience.
6. Make sharing easy with buttons
Creating good content or an interesting video is just the beginning of your efforts to cause the user to take action, but it’s not enough. If people have difficulty figuring out how to share content, or have to go through too many steps to do so, they won’t.. Make it easy by placing buttons for social networks where users can easily see them in your posts or articles. And don’t forget e-mail, people still rely on it heavily in sharing content.
7. Prioritize useful content
Useful, entertaining and educational. These are the three key characteristics for making content attractive to your audience and which motivate them to share it. Do not try to sell your product directly; your are better off sharing valuable content. © 2015 Raul M. / Javier Zam
8. Classify your audience
Mentioning a group specifically in social networking is a way to address the public and encourage them to see your content as speaking to them personally. You can use your search tools to find consumers who are looking for your product or service. Once identified, contact them and offer them content.
9. A decent helping of fun
Good content which is also fun is twice as good. The truth is that entertainment and fun can make your content stand out over your competition and thereby attract consumers to your brand. If in addition to providing a good time, the content is good, sharing is virtually assured.
10. Connect with influencers
Influencers are a must in any social marketing strategy. They are the kingmakers of the digital world and can turn your results around, making your brand a success in no time. Of course, picking the right ones is the key.
11. Use headlines which attract attention
There is no point having relevant and interesting content if its title doesn’t attract viewers. It is critical that the first words the consumer sees causes him to click immediately. What is it that your content will do for the consumer? Tell him.
Cutting Edge Educational Content
In addition to producing practical content on its website, Uneweb performs parallel instruction in both web development and manageable configurable systems, allowing the school to develop students along three learning dimensions:
- Teaching practice projects based on the current market
- Continuous updating based on customer requirements
- Technology Development web-programmed ERP and Web-telecommunications systems according to customer requirements
Students gain practical experience with hands-on training. For instance, the school has launched new products to the market such as Webinteligente.biz (self managing website) and an e-learning site (www.uneweb.com/cursos). Students can also take advantage of externships in some of the largest and most prestigious companies in Venezuela like:
3M DE VENEZUELA
PARQUE TECNOLÓGICO SARTENEJAS
LÁCTEOS LOS ANDES
TELEFÓNICA MOVISTAR VENEZUELA
GENVEN GENÉRICOS VENEZOLANOS
METRO DE CARACAS
MINISTERIO DE RELACIONES INTERIORES Y JUSTICIA
INSTITUTO DE HIGIENE
ALCALDIA DE CHACAO
DIRECCIÓN GENERAL DE ARMAS Y EXPLOSIVOS (DAEX)
C.A. LA ELECTRICIDAD DE CARACAS
UNIVERSIDAD CENTRAL DE VENEZUELA
MINISTERIO DEL PODER POPULAR PARA LA SALUD
OFICINA NACIONAL DE CONTABILIDAD PÚBLICA ONCOP
MINISTERIO DE LA DEFENSA
The BID Committee was particularly impressed by the way the school has integrated academic instruction with real world experience, providing a practical, employment focused system of learning that is designed to give students the best results for their investment of time and money. Because of its commitment to continuous quality improvement and customer service, Instituto Uneweb de Nuevas Tecnologías has been selected to receive the BID Quality Crown Award for 2015 at the convention in London.
BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.