The Quality Series

MHidi Travel Agency, Morocco’s Best Office Tour Agency

With travel experiences that jump off from major cities such as Marrakech, MHidi takes clients to the wilder side of Morocco

© 2016 J. Zam / Ramen

Morocco, a nation of 33.8 million in Northwest Africa, is a country that has captured the world’s imagination. Its diverse natural beauty, its plentiful coastlines, and its legendary and beautiful cities have turned this country into one of the most popular tourist destinations in the world. With healthy development in that and other sectors, Morocco has proven its wealth in more than one way.

Morocco’s business climate is defined by its diverse and growing market-based economy, one of the largest in Africa. Its strongest industries are textiles, agriculture, phosphates mining, and tourism, all of which are experiencing growth. The tourism industry, in particular, has been a star, growing consistently since 1995. According to figures provided by the World Bank, the annual number of international arrivals exceeded 10 million for the first time in 2013, and is expected to continue to increase for the foreseeable future.

It really is no wonder that increasing numbers of people are coming to Morocco. Close and convenient to Europe, Morocco is a treasure trove of great places to visit. From the historic capital of Rabat and the iconic city of Casablanca, from the ancient city of Fez to the tourism market leader of Marrakech, the country’s cities are diverse in their beauty but consistent in their cultural vitality and importance.

In addition to its cities and towns, Morocco stands out for the sheer diversity of its natural wonders. It is one of the only countries to have coastlines on both the Mediterranean and the Atlantic Ocean (the others are Spain and France), so beach resorts, coastal getaways, and charming seaside villages are in plentiful supply. From the fertile coastal plains in the north along the Mediterranean, to the the otherworldly sand dunes of the Sahara desert in the south, and the rugged ranges of the Atlas mountains between, visitors to Morocco have a seemingly unlimited slate of opportunities to visit rustic and picturesque places.

The difficulty, of course, is figuring out how to get to these places. Going off the beaten path in any country can be rewarding, but in such a rustic and wildly beautiful place like Morocco, the potential rewards are staggering. But for the very same reason the topography is so instantly recognizable and beautiful, it is difficult to navigate. Vast stretches of sand, dirt roads through rocky canyons and mountains, and stark elevation changes mean that expertise and specialized vehicles are essential. For those who wish to trek out from the main tourist cities in Morocco into the rural wonders of the countryside, working with professionals such as the experts at MHidi Travel Agency is a must.

© 2016 J. Zam / Ramen

Bringing the Best Experiences of Morocco with Consistency and Quality

Sometimes the best things in life aren’t the easiest things to access, but with the help of the creative and detail-oriented planners, high quality guides, and hospitality-obsessed team members at MHidi Travel Agency, the best of Morocco is at travelers’ fingertips.

Founded in Marrakech with over 20 years of travel experiences, the MHidi family has built a leading provider of guided and private tours and excursions that give clients an exclusive and authentic look at the real Morocco. With services that range from informative tours that explore the cities to overnight trips that take care of every detail of the trip from transportation, accommodations, dining, and of course, the attractions and tours, the company has staked its reputation on delighting its customers.

The company also organizes multi-day trekking tours that gives customers unique opportunities to experience the true wild, rustic countryside of Morocco. MHidi specializes at organizing private tours that take visitors from where they’re staying, in major tourism hot spots such as Marrakech, Fes, and Casablanca to the more difficult to access areas such as the Sahara and Merzouga deserts, the beautiful Atlas mountains, various smaller cities, towns, and villages.

For its excellence, its track record of customer satisfaction, its quality personnel, and the creativity and ambition of its treks, trips, and tours, MHidi Travel Agency has been selected to receive the 2016 BID International Quality Award.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.