The company behind the emblematic “Calabash” Stadium

Stadium Management: South Africa leaders on high-level sport facilities

Efficient managerial practices to transform South Africa into a beacon of elite international sports

© 2016 R. Men / Dave V

FIFA World Cup South Africa 2010 was an epic year for international football. Not only Spain, a football-fanatic country, at least managed to lift the World Cup after half a century of unsuccessful trying, launching the whole of Ibero-America into a frenetic celebration, but also South Africa showed the world that the continent is more than ready to host major global sport events.

And one of the main reasons behind the success of any sports events is perhaps one of the least appreciated and understood parts of the sports industry: the stadium management.

Stadiums, those gigantic boxes we have created since Greek times, are nowadays complex constructions that require constant caretaking, acute sense of profitability and above all, extreme security measures in order to protect the thousands that are gathered inside to enjoy their favorite sports events.

The inherent difficulty behind managing a construction that has to control a mass of more than 10.000 people, or even more in most cases, makes stadium management a restrictive field, only tread by the most competent and brave companies of the world.

Precisely one of those is the South African Stadium Management SA, an international reference on quality and excellence in this demanding field, that is in charge of managing some of South Africa biggest and most emblematic stadiums.

An epic stadium

Stadium Management SA is in direct control of four emblematic stadiums. The historic Orlando Stadium, home to the Orlando Pirates of the Premier Soccer League, the Dobsonville and Rand stadiums, used for training and World Cup matches and currently part of the Premier Soccer League tour as well as main installations for athletic competitions, and the crown jewel, nicknamed the Calabash: the First National Bank Stadium of South Africa, the main stadium of Johannesburg and the biggest and most prestigious stadium in the country.

© 2016 R. Men / Dave V

It was precisely there, in the Calabash, that the FIFA World Cup 2010 final match was played. It was there where 95,000 people gathered to see the beginning of a new football era, the now famous “tiqui taca” Spanish football. It was there where the entire world held its breath while Netherlands fell again, in the finals, losing that evasive World Cup that seems to hate them. The Calabash, after that day, has become an unquestionable part of humanity collective memory.

One of the remarkable features of this innovative company, is the fact that Stadium Management SA is an entirely private organization, meaning that it risks its own capital to finance and maintain this four incredible sports facilities. This represents a substantial relief on the state funds, while at the same time providing an efficient solution for South Africa to have a competitive high level sport facilities.

To do so, the company focus on the following fields finance and commerce (sponsorship, advertising, retail, stakeholder return and investment, commercial rights management, home teams); operations and facilities management (support services, catering, hospitality, maintenance, pitch management, cleaning, waste management, security, health and safety) and event planning (security and disaster management, local authority collaboration, transport and parking, technical and event management, emergency and police services).

Understanding its role as one of the leading companies of South Africa the company is dedicated to stimulating enterprise opportunities for the local community and prides itself on a proven track record of integrity, trust, innovation, collaboration and superior service delivery. Stadium Management strives to be the leaders in the industry, following core ideals of the Quality Culture and the world of Excellence, by continuously provide world class services, professionalism and experiences at its venues.

It is a company policy to providing opportunities and making a positive impact on the lives of its surrounding communities. The Stadium Management Trust was formed to provide such opportunities to the underprivileged and previously disadvantaged members in its communities.

For providing a feasible and efficient solution for managing the large scale high quality sport facilities required to become an international reference for the world of football, for providing an elite team of professionals capable of maintaining top-notch installations through extensive daily use, for understanding its role as community supporters and innovators, in accordance to the core concepts of the Quality Culture, and for striving to achieve excellence every day, Business Initiative Directions wishes to present the BID International Quality Award 2016 to Stadium Management SA from South Africa, in recognition to its excellence and commitment to the World of Quality.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.