The Quality Series presents:

Young & Creative

Creative agency brings quality to marketing and design in Casablanca

Young und CreativMorocco is one of the most visited countries in Africa, and is home to unique cultural blend of European, African, and Arabic influences.
Aside from sharing a name with one of the most iconic American movies of the last century, Casablanca, the capital and largest city of Morocco, has grown into a truly global city. As one of the most important economic and cultural hubs of Africa, Casablanca has become an icon in its own right.

Two-hundred years ago Casa, as the locals call it, was a small city of 600 with a booming trade economy linked with Europe. Today, the city is home to some 3.8 million people. While the city’s coastal location suits it well to its fishing and fishery heritage, the economy of Casablanca is slowly evolving. The city is considered the economic and business center of the country, and it’s businesses are continuing to find organic growth domestically and abroad.

One of the main drivers of this change and growth are new start-up companies such as Young & Creative, a design and creative agency that brings a breath modernity into the marketing industry in Morocco. Located in Casablanca, this company is bringing levels of quality to creative work that have not been seen in the city.

Young & Creative are a full service communications agency with expertise in Web Design, Branding, Photography, Videography, and more, allowing its clients to serve up fully-formed and integrated content experiences to their customers. Today, marketing and advertising is more than just TV commercials and billboards. Interactivity plays a huge role in how companies reach people. Websites should not merely be pages with words, but scrollable, touchable, watchable, and personable. Engagement is the most important metric of any marketing effort. As advertisers well-know, an ad that is shown to 2 million people, but completely ignored is less effective than an ad seen by 20 people who all pay close attention to the ad.

Young & Creative have created engaging websites for many important clients, including small stores, fan sites, and major companies in Morocco. Its work allows companies to get their feet off the ground when it comes to an online presence, and it helps companies determine their brand identity with market research and extensive testing.

Websites should also be functional, allowing potential customers to easily understand what it is a company offers and how to get in touch with them. A website that really exemplifies this kind of careful and thoughtful design is Compliments, a furniture designer and seller from Germany.

Young und Creativ

The Compliments website was among the winners of the 2015 Awwwards best website distinction. Awwwards is an organization that receives nominations for website design and gives the best examples of the craft distinction in multiple categories each year. The Compliments site was chosen for the simple and elegant way it shows off the company’s products while seamlessly guiding visitors to purchase points, both in person and online. Young & Creative utilize the same Quality concepts in web design as Compliments of Germany. That is why they are an agency that is surely eligible for many quality awards in the coming years. As Young & Creative seeks to continuously improve its offerings and the training of its staff, its quality will only rise, and it will find growth along with its home city of Casablanca.


BID is a private and independent organization founded in 1984, whose primary activity is business communication orientated towards quality, excellence and innovation in management. A leader in the broadcasting of Quality Culture, BID recognizes those companies and organizations which lead the most important activities in the business world, and is considered the founding organization in the broadcasting of the Culture of Quality, Excellence and Innovation in 179 countries. The trophy symbolizes a pledge to the principles of Quality Culture. The QC100 Total Quality Management Model, together with the Quality Mix program, media coverage of the convention and its impact on the community and business sector, create an unmatched platform for continuous improvement within the organization and awareness of the achievements of the company at an international level. Awards are given only to those who are committed to improving their Quality Culture based on the principles of the QC100 Total Quality Management Model. Candidates are proposed by the leaders of previously awarded companies who they consider worthy of the award. Especially meritorious candidates may also be nominated. The International BID Quality Award Selection Committee then chooses the winning companies who will receive the award in New York, Paris, Geneva, Frankfurt, Madrid and London.